Website Review

Have you built a website but are confused as to why it doesn’t generate the business or enquiries you need?

Is your website getting lots of hits but generating very little in actual sales?

Have you been pressured into buying a website because ‘it’s the thing to do’ but don’t understand how it works?

Did you have a website design in mind, and the designer gave you something quite different in return?

Having great traffic to your site does not automatically mean that it will turn into leads or sales. You need a combination of good design reflecting your brand, and a site that is easy to navigate. Most importantly, you need clear incentives motivating your customers to buy from you, or leave their contact details for lead generation.

The Hot Pyjama Productions website review tool will evaluate your website, so you understand what improvements are required. It will be presented back to you in a practically focused, jargon free, clear report. The report then becomes your structured briefing document for you or your designer to make immediate changes improving your website and maximising the return on your investment!

Some examples of the questions professionally answered in the Website Review

• Is the site quick to load?
• Does the site work consistently across different browsers on Mac and PC?
• Was the site easy to navigate?

• Does the site reflect the brand or other marketing messages used by the business?
• Was the USP or Value Proposition clearly communicated?
• Who is the audience/market the site is targeting?
• How well are the target users catered for on the site?

• Does the site actively encourage repeat visits and ongoing communication with site visitors?

• How well ranked is the site in major search engines for appropriate keywords?