Portfolio > Copywriting, Photography and Illustration
The words and images on your website and other marketing material can make or break a good design. Quality copywriting, photography and illustration generate a sense of professionalism and credibility, which carries over to your product or service.
At Hot Pyjama Productions we can manage all your copywriting, photography and illustration needs. We'll carefully select professionals, who we know have a track record of producing quality work that gets results.
Do you want your marketing copy to have selling power … to be lively, fresh and engaging, and really speak to your audience? Or will it end up in your customer's 'round file' because your message is limp, uninspiring - and ultimately fails to tell your reader how your product or service can benefit them.
If you want your sales message to effectively communicate with your target audience and generate results, moving them to buy your product or subscribe to your services, we can arrange a professional copywriter to craft the right words for you.
High-quality copy pays for itself many times over by giving you a better response and more sales. What is the value of good design without good copy? The job is only half done. Professional, targeted copywriting will make the world of difference to your marketing efforts.
A stunning photograph on a page is always the first thing a viewer’s eye is drawn to. There’s a world of difference between professional photography and the efforts of most amateurs – and if your images look second-rate, it reflects badly on your entire marketing effort.
With modern digital cameras, many people can now take technically good photographs. But what separates a professional photographer from a novice is the ability to create an image that really captures the interest of your buyers.
Attempting to save money by taking your own photographs can be a false economy. If your photograph does not look professional or is not of high enough quality, it can completely drag down the look of your website, brochure or other marketing material. No amount of design will compensate for a badly taken photograph.
Hot Pyjama Productions can provide you with a range of photographic services - from in-house digital photography (suitable for Web, product shots) to arranging a professional photographer for high-quality work. We will manage the entire photographic process – briefing, and directing the photographer and arranging the necessary models, props and location. Just relax and leave it in our hands.
Where a photograph is difficult or impossible, an illustration can be the answer. It can also add an element of style to the design. Hot Pyjama Productions work with a number of illustrators with different styles, who will create an illustration that perfectly captures and reinforces the idea you want to get across.
We will manage the entire process, including briefing the creative, proofing and making sure the finished illustration fits the needs of the design, and is delivered by your deadline.