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Kissing Frogs and Hot Pyjama might sound like an odd combination, but we don't just share a liking for unusal business names.

The founders of Kissing Frogs, who assist businesses to gain more from their staff through active employee engagement, came to Hot PJ looking for a way to position their business more professionally in a realively new field.

Kissing Frogs wanted their brand to focus away from the obvious imagery of a frog, as our client didn't want to imply that employees were frogs! We designed the logo to represent success and energy. The business person reflects Kissing Frogs' target audience, leaping through three lily pads, each representing a step in our client's programme.

The brand provided a great catalyst for the design of the marketing support material (brochure, business cards, letterhead and website). We utilised elements taken from the logo to tie all the material together providing the all important continuity.

The pairing of the unusual name and the eye catching marketing material provides a great icebreaker for our client in a challenging market.

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