Subscribe to Hot Gossip

Subscribe to Hot Gossip
- it’s Free!
Receive ‘Hot Gossip’ monthly into your inbox for Free.

Subscribe

We respect your privacy and will never pass your details on to anyone else without your permission.


Free Marketing Consultation

Do you have a marketing dilemma or creative hurdle you can't get over?

We'll give you 45 minutes of our time and expertise free to help you work through your problem. After all, two heads are better than one!

Book a session


Hot Gossip > Understanding the Cultural Significance of Colour

The cultural basis for colour symbolism can be very powerful, and if you don't understand what you're saying with your colours, you can make unintentional mistakes.

Red:

Western: Excitement, danger, love, passion, stop, Christmas
Eastern: Worn by brides
Maori: Mana, rank, spiritual
China: Good luck, celebration
India: Purity
South Africa: Colour of mourning

Orange:

Ireland: Religious (Protestants)
Western: Creativity, autumn

Yellow:

China: Nourishing
Japan: Courage
Western: Hope, hazards, coward

Green:

India: Islam
Western: Spring, new birth, go, Saint Patrick's Day, Christmas (with red), the environment.

Blue:

Western: Depression, sadness, conservative, corporate, bridal tradition
Iran: Colour of mourning


Purple:

Thailand: Colour of mourning
Western: Royalty


White:

Japan: White carnation symbolises death
Eastern: Funerals
Western: Brides, angels, good guys, hospitals, doctors, peace (white dove)


Black:

China: Colour for young boys
Western: Mourning, death, bad guys, rebellion
New Zealand: All Black Pride


For more 'Hot Gossip' articles visit our archives

Copyright 2007 Hot Pyjama Productions Ltd

Hot Pyjama Productions Ltd
Phone: (64 3) 374 9929
Send an Email