Hot Gossip > The 7 deadly sins of Web Design
How to drive away site visitors
In a survey conducted in the US in July 2005 by TNS and reported by Diane Aull, 70% of respondents said that they would be unlikely to purchase from a web site that annoyed them. In fact, reports Diane, they said they probably would never even go back to that site.
Even more people (74% of the 2500 respondents) said they would also likely unsubscribe from the company's promotions or messages - not only will they not be back, they don't ever want to hear from them again!
Here are their seven biggest irritations revealed by the survey:
- Pop up ads (93%)
- Being required to install extra software to view site content (89%)
- Dead links (86%)
- Confusing navigation (84%)
- Required registration to access content (83%)
- Slow-loading pages (83%)
- Ineffective site search tools (80%)
If you are thinking you are out of the woods because you haven’t heard any complaints regarding your own site, consider this:
- 71% of the respondents said they would be likely to look negatively upon a company whose site annoyed them.
- Over half (55%) were likely to complain about the site to their friends and associates.
- Only 25% said they would consider complaining directly to the company.
The Good News
Many of these "sins" are easy to prevent or repair, so the good news is that it is relatively easy to bet your site back on the straight and narrow.
To find out how email Hot PJ or ph 374 9929.
Article by Diane Aull
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