Hot Gossip > Don't Forget the Call to Action
If you want people to buy, you’ve got to ask for the sale.
It is that simple. You need to tell people what action you want them to take.
Typical calls to action include: Hurry in today. Buy now. Call now. Visit now. Click here now.
If you want to see an increase in your customers, leads, income, etc., this is an essential component.
But, you might be thinking, isn't it obvious? However, the unfortunate truth is your potential customers aren't going to spend that much time thinking about it.
Even if they were interested in purchasing your offerings, they may not know what their next step should be. And if they don't know what they should be doing, chances are they won't do anything at all.
Did you notice that all the calls to action mentioned above all had something in common? The word "now" (or, in the case of the first one, "today").
You need to give them a reason to buy from you right now, while they're interested. Adding the "now" or some other scarcity technique (limited time offer) is a great way to encourage people into doing what you want them to do right now and not later.
Excerpt of article by Michele Pariza Wacek, Creative Concepts and Copywriting LLC. www.writingusa.com
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Copyright Michele Pariza Wacek
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