Hot Gossip >The 2007 Marketing Wisdom Report
One of the best things to come out of 2006 from a marketing
perspective has to be the “Marketing Wisdom for 2007”
report. Compiled by Marketing Sherpa, this report features
110 real-life marketing tips and experiences from marketers
and agencies worldwide.
Even better is that it is a free report, and we have included
the download link for the full report at the end of this
article.
This is the 5th annual report of its kind, and the editor,
Tad Clarke, summarises three major trends as follows:
- Simple things can bring big returns.
- The emergence of social networks as a marketing tool
(such as YouTube, blogs, forums)
- In this electronic age, the personal touch still holds
true.
In this newsletter we have highlighted a selection top
tips that you can try with your own marketing, but we encourage
you to download and read the full report.
Email Campaigns:
Tip 2:
Test different subject lines with small groups of recipients
before sending out your e-newsletter to your full list.
Measure the most successful by tracking ‘opens’
and ‘click throughs’.
Tip 6:
Send the same email a week or two later with a different
subject line to those recipients who did not open it the
first. This can increase clickthroughs/sales.
Tip 11:
Emailing positive news can reduce ‘unsubscribes’.
___________________________________________________________
Search Engine Marketing
Tip 46:
State your most important decision-making factors in your
PPC ads (i.e. the bottom line such as price or availability)
to generate highly qualified leads and not waste budget
on tyre kickers.
Tip 50:
Buying keywords in the form of domain names for your PPC
campaign can be a cheaper and effective way to gain traffic.
Tip 51:
Use your keywords in your PPC ads rather than your company
name. Buyers care more about what you can do for them rather
than who you are.
___________________________________________________________
Social Networks
Tip 23:
Making the full transcript of a podcast available can increase
the number of streaming listens.
Tip 27:
Commenting, emailing and chatting with bloggers in your
niche can draw traffic and links to your website.
Tip 30:
A simple short email about your product to dedicated blog
editors can greatly increase awareness, response and alliances.
Tip 61:
Gain inbound links for your website by writing an article
that is truly valuable to your customers then contact bloggers
to let them know about it.
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Websites
Tip 76:
Make sure your website reflects your other marketing messages.
Examine all ‘touch points’ of a campaign to
be sure all messages are consistent.
Tip 80:
Every new idea deserves a chance and should be tested thoroughly.
It is not always a straightforward conclusion, but the only
way to find out their potential value.
___________________________________________________________
Marketing
Tip 84:
Respond quickly to an enquiry when you are still fresh in
a prospect’s mind to increase your chances of getting
the prospect into the sales funnel.
Tip 88:
Offer prospects something they want and value by putting
yourself in their shoes.
Tip 93:
Personalised and authentic messages resonate. Duh!
Tip 110:
Be careful about the brand promises you make, if they aren’t
backed up by the right behaviours in the rest of your organization,
more damage is done than saying nothing at all.
___________________________________________________________
Download the 2007 Marketing
Wisdom Report
from Marketing Sherpa
(674kb pdf)
It really is one of the best free reads – besides
‘Hot
Gossip’ of course ;-)
For more 'Hot Gossip' articles visit our archives
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