The Hot PJ Seminar Series

'Getting to the Core' Workshop

Designed especially for Business Owners and Managers, and those charged with marketing, this practical Workshop will get you to the heart of developing and communicating your core message.

You will be working through the stages of identifying your:

• target market,
• strengths,
• fear factors,
• unique selling points,

and turning this into a core statement that your present and potential customers will resonate perfectly with.

Workshop Aim:

The aim is that you leave the workshop with a clear picture of who your target market is, based on:

• profiling your best customers,
• what it is that drives that customer to seek a solution (their fears), 
• how your company can solve the customers' problem better than your competitors (your strengths)
• and how best to communicate this to them.

Knowing this will enable your business to better brief creative, marketing and sales staff, providing them with the information they need to better represent your business.

We’ve all attended seminars where we’ve left enthused, only to loose momentum once we get back to work and caught up in everyday business. For this reason we’ve designed this workshop so your active participation ensures you develop new insights into your business, and you leave with something practical and relevant to take back and use immediately.

The Presenters:

The Workshop will be lead by Dave Sewell, a business development specialist and retail trainer with a genuine empathy for small business owners.

Using a combination of principals learnt and experience gained in retail and small business ownership over the last twenty years, Dave has designed this unique workshop in response to two of the biggest challenges that businesses face; identifying and understanding their core business strengths and target market.

Dave will be supported by Wendy Riley-Biddle, owner and principal designer at Hot Pyjama Productions, a marketing communications company.

Wendy has twenty years experience in advertising and marketing, culminating in 10 running her own business. She will be taking you through the process of identifying the right channels for communicating your core strengths to ensure it effectively reaches your target market

When, Where and How Much?

When: Februrary 2011
Where: Christchurch. Exact venue TBA.
Availability: Limited to 15 spaces.
Cost: $149.00 + GST

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