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Graphic Design Case Study > Food Plants that Changed the World
 Client:
Christchurch Botanic Gardens - Christchurch City Council
Project Name:
“Food Plants that Changed the World” posters and introduction panel.
Key Strategic Goals:
To build awareness of how the world has changed from the discovery, cultivation and consumption of the food plants we enjoy today.
Solution:
In consultation with our client, we designed a series of posters that told a visually interesting story about each food plant. Colours were chosen to reflect each plant; warm brown for coffee, rich red for spice, etc, and the design was carried over to each poster to create a sense that they all belonged together as a collection.
Historical images were provided by our client with supplimentary images sourced by Hot PJ.
The posters formed the central display at the Botanic Gardens Information Centre, supported by a large introductory panel as visitors entered the display area called "History on a plate", also designed by Hot PJ.
What our client said:
“In our mind Hot Pyjama Productions met the objective in a stylish, efficient and timely manner. We enjoyed working with them and felt confident they shared our vision.”
Anne Coventry
Christchurch Botanical Garden
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