Portfolio > Sales Preappointment Brochure

When it comes to purchasing home heating there is a lot for a consumer to choose from, and it is difficult to know which is the best option in terms of costs versus output. Heat pumps have proven to be a popular solution, being efficient and economical, but are generally only bought in the lead up to winter, leaving a large gap in sales activity over the warmer months.

This preappointment brochure was designed to position one retailer ahead of its competitors whilst providing their potential customer with help on how to select the best summer cooling and winter heating solution.

The booklet provides the retailer with an effective 'ice breaker', increasing the chance of them being part of the customers final purchase decision.

Hot PJ wrote the copy, sourced the images, designed and printed the brochure.

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